Zest of Zang

In a future course, I think there should be a day when students can bring in pieces of technology such as cell phones or Ipods and be able to use them during class. Since this class discusses very current ideas, the use of technology can be easily incorporated. Another idea includes reading online tabloids such as Perez Hilton and Oceanup every morning during the celebrity unit. Journals can be written about an article on one of the websites or it can be discussed as a class.

Taking EMS 3O has made me more aware of society’s habits and the media’s strong influence on people. Before this course, I had no idea that everything is done so intentionally, especially with advertisements. Deconstructing ads made me consider all the research that the advertisers must complete before designing an ad that would appeal to a specific target audience. Creating my own advertisement allowed me to better understand what designers must do when they make a new product. This was the best assignment, especially since one had to be quite creative to make an apple appear interesting. Now, I do not look at advertisements with the naivety that I previously did. I understand how advertisers can manipulate words to make an ad more appealing. In addition, I realize that advertisers can play on the weaknesses of each category of consumers. Before I purchase a product, I now question if I like the image it portrays or if I truly like the actual product.