The advertisement to the right is displaying Reach toothbrushes produced by the brand Johnson & Johnson.
This ad uses scale as the toothbrush appears larger than the dinosaur that is on top of it. Such an enlargement displays the texture of the toothbrush as well as its shape very efficiently. Small scale is used to the used right of the advertisement. It displays the entire toothbrush, which makes it easier for consumers as they know what to look for in stores. Cartoons characters, the dinosaurs, are used in a series of ads produced by this company which appeals to a younger audience. The caption “Reach. For places your toothbrush hasn’t been to in a long time” is a play on words but also the advertising technique of omission. Since the caption does not use facts or figures to explain that these toothbrushes are a certain percentage longer than others (which would enable consumers to brush more accurately), the creators may not even have these details for the consumers. Less people would be compelled to purchase this item if they realized how ordinary it is.
Such an ad is significant to me as I am very concerned with oral hygiene. When I view advertisements for toothbrushes in the dentist’s office, I usually purchase them. This ad does not use facts to explain that dentists recommend it and does not persuade me to purchase it. It focuses on a problem with hygiene that younger children may have and will more effectively encourage their parents to purchase it for them than it will for me. The advertisement for the same toothbrush would be better if it provided a diagram on how it is able to reach back molars to capture an adult target audience. Due to its focus on juvenile oral care, I will not purchase this product, even if I enjoy other products by the Johnson & Johnson Company.
This ad uses scale as the toothbrush appears larger than the dinosaur that is on top of it. Such an enlargement displays the texture of the toothbrush as well as its shape very efficiently. Small scale is used to the used right of the advertisement. It displays the entire toothbrush, which makes it easier for consumers as they know what to look for in stores. Cartoons characters, the dinosaurs, are used in a series of ads produced by this company which appeals to a younger audience. The caption “Reach. For places your toothbrush hasn’t been to in a long time” is a play on words but also the advertising technique of omission. Since the caption does not use facts or figures to explain that these toothbrushes are a certain percentage longer than others (which would enable consumers to brush more accurately), the creators may not even have these details for the consumers. Less people would be compelled to purchase this item if they realized how ordinary it is.
Such an ad is significant to me as I am very concerned with oral hygiene. When I view advertisements for toothbrushes in the dentist’s office, I usually purchase them. This ad does not use facts to explain that dentists recommend it and does not persuade me to purchase it. It focuses on a problem with hygiene that younger children may have and will more effectively encourage their parents to purchase it for them than it will for me. The advertisement for the same toothbrush would be better if it provided a diagram on how it is able to reach back molars to capture an adult target audience. Due to its focus on juvenile oral care, I will not purchase this product, even if I enjoy other products by the Johnson & Johnson Company.
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